The magazine: l'esprit
Target readership: it is a new music magazine aimed and male and female teens and adults who enjoy indie and rock music. The reader is aged between 16-30, but this magazine could be read by people younger or older than my target audience. My readers may still depend on their parent, have a part time job or even be independent already, depends on how old they are. People who would buy and read my magazine are interested not simply in music, but also in lifestyles, fashion, etc. This is why my magazine is going to be focused on musician’s lifestyle and fashion, because that will let my target audience to find out more about their favourite singers/bands. They would be interested in all the news about new clubs where their favourite bands could perform. All of them are not average « boring » people. Some of them work in fashion or music industry therefore I need to make sure I know what I’m talking about in my magazine. This people are interested in different, not main-stream things, for example, tatoos, piercings, hair styles, etc. Therefore it would be useful to advertise things like this in my magazine. I also need to make sure that my audience trusts me, that they know that what I write in my magazine is true.
Form and Style : it is an A4 full colour magazine which contains singers and bands interviews and gossip, fashion and lifestyle, news and reviews, advertisment. The style should not be too formal, however not very colloquial either. It must be sophisticated, however people must understand what the article is talking about. As I mentioned earlier, my magazine is aiming people who already know something abut music and fashion industry, therefore my articles and way of bringing information shouldn’t be too easy and “casual”. It will sell at £8.50, it is not an average price for a music magazine, however it would compete with them. I’m aiming at people who would want to keep every issue as a collection because of the quality. I am also thinking of using an unusual size for my magazine. It would be wider than A4 therefore the photography will be presented in a more professional way.
Themes and Typical features: its main features are interviews, photography and fashion. Every issue will have an exclusive interview with the well-known rock or indie musician or band. also be emphasis on the importance of friendship and remaining loyal to your friends. The magazine will have a strong reader influence with many real life stories and music make overs for the nominated reader. . Articles about new bands and how to be discovered will feature most weeks and the tone of such articles will be informal as if talking to a best friend or mate. . The writers will use language familiar to the target audience to make the magazine as useful and interesting as possible.
Potential advertisers: : A range of brands will advertise in the magazine each week, particularly those with an interest in fashion, music instruments, clubs, everything that could possibly be connected with the lifestyle of my target audience. Brands like Urban outfitters, The Kooples, Alexander McQueen. Names and addresses of different vintage and second-hand shops would be mentioned as well, because some of my audience might be interested in the underground fashion.
Editorial Team: The editorial team for l’esprit will be made up of experienced writers and designers who may have contributed to Rolling Stones magazine and TV Hits in the past. The team will be mostly made up of experienced male and female writers who will aim to bring fresh ideas to the target audience whilst also having a wealth of reliable experience.
Target readership: it is a new music magazine aimed and male and female teens and adults who enjoy indie and rock music. The reader is aged between 16-30, but this magazine could be read by people younger or older than my target audience. My readers may still depend on their parent, have a part time job or even be independent already, depends on how old they are. People who would buy and read my magazine are interested not simply in music, but also in lifestyles, fashion, etc. This is why my magazine is going to be focused on musician’s lifestyle and fashion, because that will let my target audience to find out more about their favourite singers/bands. They would be interested in all the news about new clubs where their favourite bands could perform. All of them are not average « boring » people. Some of them work in fashion or music industry therefore I need to make sure I know what I’m talking about in my magazine. This people are interested in different, not main-stream things, for example, tatoos, piercings, hair styles, etc. Therefore it would be useful to advertise things like this in my magazine. I also need to make sure that my audience trusts me, that they know that what I write in my magazine is true.
Form and Style : it is an A4 full colour magazine which contains singers and bands interviews and gossip, fashion and lifestyle, news and reviews, advertisment. The style should not be too formal, however not very colloquial either. It must be sophisticated, however people must understand what the article is talking about. As I mentioned earlier, my magazine is aiming people who already know something abut music and fashion industry, therefore my articles and way of bringing information shouldn’t be too easy and “casual”. It will sell at £8.50, it is not an average price for a music magazine, however it would compete with them. I’m aiming at people who would want to keep every issue as a collection because of the quality. I am also thinking of using an unusual size for my magazine. It would be wider than A4 therefore the photography will be presented in a more professional way.
Themes and Typical features: its main features are interviews, photography and fashion. Every issue will have an exclusive interview with the well-known rock or indie musician or band. also be emphasis on the importance of friendship and remaining loyal to your friends. The magazine will have a strong reader influence with many real life stories and music make overs for the nominated reader. . Articles about new bands and how to be discovered will feature most weeks and the tone of such articles will be informal as if talking to a best friend or mate. . The writers will use language familiar to the target audience to make the magazine as useful and interesting as possible.
Potential advertisers: : A range of brands will advertise in the magazine each week, particularly those with an interest in fashion, music instruments, clubs, everything that could possibly be connected with the lifestyle of my target audience. Brands like Urban outfitters, The Kooples, Alexander McQueen. Names and addresses of different vintage and second-hand shops would be mentioned as well, because some of my audience might be interested in the underground fashion.
Editorial Team: The editorial team for l’esprit will be made up of experienced writers and designers who may have contributed to Rolling Stones magazine and TV Hits in the past. The team will be mostly made up of experienced male and female writers who will aim to bring fresh ideas to the target audience whilst also having a wealth of reliable experience.
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