The publisher of MIXMAG is Development Hell Ltd.
ANALYSIS OF THE FRONT COVER:
The title of the magazine I’m looking at is a MIXMAG. It talks about clubs and music that’s played in there and DJ’s who create it, thefore it comes from the word “mixing” I presume, because music in the clubs is usually mixed.
The front cover of this magazine is very bright and colourful, and this issue has an illustration as the background picture on its front cover. Babycrow illustrated SKRILLEX(Sonny Moore). Sonny Moore is the 23-year-old US dubstep phenomenon who’s come from an emo background to become the biggest noise in the game.
The colour palette of the front cover is yellow, white and red, however the title of the magazine is done in white and therefore it perfectly stands out on the red background. Its strap line says that it is “THE WORLD’S BIGGEST DANCE MUSIC AND CLUBBING MAGAZINE”
Cover lines are created in two different styles and design, the biggest cover line is about “SKRILLEX and the U.S. DUBSTEP EXPLOSION!” its positioned in the middle of the page to attract attention. The rest of the cover lines have different fonts and a little variety of sizes. Cover lines have a black background to create a contrast with white and yellow. The front cover seems to be filled in because of the variety of colours and the amount of cover lines, there are quite many of them. Another attention-grabbing cover line “MASSIVE XMAS AND NEW YEAR’S EVE PARTY GUIDE”, its placed in a yellow circle and has a big font, this cover line aroused my curiosity and later on, I will be looking at it in order to analyse it as a double spread page for my textual analysis.
The price (£4.20) of the magazine is placed at the bottom of the front cover near the barcode, below it, it says the issue details (December 2011)
Its important to mention that a CD goes with this magazines and its stuck to the front cover so people can see it when they are looking at this issue in the shop. MIXMAG presents SASHA on this CD, and I believe it’s a good way of advertising new singers, albums or music type, etc.
This page reflects the atmosphere of clubbing; it’s very dark as it has black background and it has a photo from one of the clubs in the centre of the page, which shows the atmosphere of a club life. There is also a page number on this picture and a little cover line “Don’t stay in : your club guide”.
At the top of the page there is the masthead of the magazine “mixmag” then is says the issue details “December 2011” and then with the bigger font it says “CONTENTS”. Different fonts are being used for each of the headline, however this font designs are typical for this magazine as they are seen very often.
There is only one column with all the contents on it. On the right side there are 24 cover lines which tell the audience what this issue is about and what each article is about, there are number of pages placed right next to the cover lines and its making it easier for the audience to find the article that they are looking for. It’s important to mention that there is another page with the contents, it has the same design as the first one, however the first one has a contents page for only one section VIP as its more interesting and important to show to the readers. On the second page there are few sections “features”, “fashion”, “tunes”, “don’t stay in”. This magazine doesn’t only talk about clubbing music, it also talks about different things that might be connected to it, like fashion or new places.
At the bottom of the page there is information about the free CD that goes with the magazine “SASHA”. It talks about the DJ and his career and also about his latest album. There are two small columns at the left bottom side which talks about him and his album, and on the right there are three columns with the list of all the songs from the CD that goes with the magazine.
At the very bottom of the page in the left corner it says the online version of this magazine www.mixmag.net and on the right it says the issue details and the page number.
ANALYSIS OF THE DOUBLE SPREAD PAGE:
This is the double spread page about all the clubs and parties, which will be held on the NYE. The title of the article is “THE BEST NYE EVER” which gives away what this article is going to be about from the beginning. This title has a big size and it stands out from the bright background and it attracts readers’ attention. Also its style has been used before on the front cover and on different titles. However, this is not the only thing which is attention-grabbing on this page, its background is a collage of photographs from clubs which was edited in the photoshop, its very bright and its color palette is red and yellow. The collage takes the most place on the double spread page.
There is a small yellow line with black font, which lists all the people who took part in creating this article.
There is a black bubble on the first page, which introduces the article and gives a brief summary of it. Another red bubble is on the second page and it represents a small cover line as it guides the reader to the page number 108 where there is an advanced listing of Christmas and NYE parties.
Columns are placed at the bottom and at the top of both pages to make more space for the collage. The columns are small, and each of them talks about one particular party. There are two headings of each column: the country where it is and then with the smaller font the name of the party and the city where its going to be held. At the bottom of each column there is a price of the event and the website of it.
Its important to mention that there is a continuation of this double spread as there is another page, however it talks about the rest of the world, cities like New York or Singapore.
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