thinking of the title

After looking at different magazines and their ‘inside-outs’ I am now about to think and create a title for my music magazine.

First of all, why is the title important?

It brings the message to the reader – what the magazine is about, what style it has.

Is connected with any bands or music types?

My music magazine will be about rock and indie music, however, I’m planning to talk not only about music in my magazine, also I would want to develop the topic of fashion and lifestyle in it.

The title has to be remarkable and easy to remember, it also must be easy to pronounce, basically it should please audience and be ‘adopted’ to it. While thinking of a title I must consider my target audience preferences.

After producing a little mind map and brainstorming of what it could be I came up with several options:

• l'esprit

L'esprit means mind in french, and i believe it suits perfectly for the title of the music magazine. Music often becomes something much more than just a sound for many people, it could reflect their lifestyle, their fashion style or even state of mind! Its easy to explain by giving few examples from my own experience - music reflects the mood and thoughts very often. For example, the band Radiohead usually drives me to a very depressing, however calm mood and some electro music like Skrillex is suitable for some action - when you do work or when you simply walk.

• CONFESSION
  

Music often reflects our thoughts as i have mentioned before and sometimes lines from the lyrics describe the best what we feel or what we think. Sometimes people even use quotes from some of the song to bring the message to someone they need to speak to but can't find the right words.

• Quis

Quis means wanted in Portuguese. I believe that could be a very symbolic title because true fans of some bands or singers are usually becoming obsessed with them. A magazine with such title could include a lot of gossip about some musicians, their photoshoots, interviews, etc.

• Saxum

Saxum means stone or rock in latin. The magazine with such title could talk about rock or heavy metal music.

Which one do you like the most? please leave your answer in comments! thank you :)

MAGAZINES by Naomi Hodkinson (summary) part 2

Total Film

Future Publishing, £3.80 monthly. ABCs: 85,616

(ABCs – the Audit Bureau of Circulations audits the average circulation figures per issue of each magazine title over a siz-month period.)

future Publishing was started on a kitchen table in Bath in 2985 and now publishes over 150 magazines worldwide.

Its biggest are Total Film, Digital Camera, Classic Rock, etc.

Future also holds the official licence for magazines from Microsoft, Sony, Disney and Nintendo to publish titles like Official Nintendo Magazine. These associations with new technology companies can be linked to ideas about target audience and synergy.

The title has an extremely consistent format and layout. We will have noticed:

· On the cover – features which are indicated in the cover lines.

· Plus – the section on features which didn’t make the cover.

· Buzz – film news and gossip.

· Lounge – home entertainment news and features.

· Every edition starts with a planner of the month’s movie guide and a forum of readers’s letters, and rounds off with quizzes and a film-related competition.

On the Future Publishing website, Total Film is described as “vibrant, funny and accessible, mixing A-list glitz with indie attitude, instant hits with timeless classics”. The advertisements Total Film carries appear to support the idea that the magazine is targeting a predominantly young, educated, male audience.

The mode of address in Total Film is playful, masculine and youthful.

The magazine manages to avoid being either too specialized or too ‘laddish’ in its mode of address by using a knowing, assertive yet informal tone.

Total Film clearly positions its audience as young, knowledgeable film lovers with a sense of humor.

The stereotypical representations of gender it Total Film reflect the gender bias in the mainstream Hollywood film industry.

It claims that the average demographic is 75% male and is 26 years of age.

Stars are manufactured by the industry: they are commodities. Star images are constructed and mediated identities, defined by their historical context and their culture.

(Demographics – this approach to understanding the character of an audience makes generalizations about social groups).

Grazia

EMAP(Bauer), £1.90 weekly, ABCs: 227,083

Grazia was originally launched in Italy in 1938. Grazia now features glossy advertisements D&G, GUCCI, LOUIS VUITTON, EMPORIO ARMANI etc.

Grazia was arguably groundbreaking because it created a new ‘news and shoes’ generic mix.

One of its taglines is ‘a lot can happen in a week!’. It cleverly creates a hybrid mix of popular genres.

Observer Woman suggests that Grazia is ‘tapping the psyche of British women’.

Grazia offers its readers narrative pleasures by constructing narratives about A-list celebrities. Narrative is constructed within the features. Narrative can also be identified in the familiar format and structure of the magazine, with its consistent design style and regular features. Season changes are also indicated and reflected in the fashions.

Grazia is more accessible to the average young woman who is interested in fashion that other fashion magazines because, in spite of its upscale brand image, it features clothes from high street staples Peacock and Primark as well as designer brands. The house style is gossipy, but includes some hard news features and a glossy, ‘classy’ mode of address which may suggest that Grazia has a higher percentage of ABC1 readers.

Stars are culturally significant because they represent shared cultural values and attitudes.

2000 AD

£1.90 weekly, ABCs 20, 000 approx.

2000 AD emerged in the late-1970s, the era of punk sensibilities, when traditional children’s comics like Wizard and Hutspur were losing readers. It was originally published by IPC/Fleetway, then Egmont, but is now owned and published by Rebellion.

The genre of 2000 AD is difficult to define because it has elements of a range of genres, including war, science fiction and action/adverture.

2000 AD features five different comic strips a week. While each story is self-contained to an extend, the strips are serialized within each ‘prog’ (issue) and often end with cliff-hangers.

Characters depicted are generally aggressive, macho, tongue-in-cheek, male and white. Settings are generally dark, post-apocalyptic, dystopian and futuristic, which links to the partly science fiction genre. We could arguably criticize 2000 AD for violent content and the way it represents woman. The absence of female characters in some editions could itself be considered a negative representation. The comic’s ideology is hegemonic, although is positions the audience in contradictory ways.

It could be argued that 2000 AD foreshadows trends with parody and political satire. Satirical tone may appeal to fans because it assumes that they have their own political opinions. Given the fluid and shifting nature of the preferred readings, 2000 AD challenges its readers and is not just for children.

The fictional editor of 2000 AD is Tharg the Mighty. This idiosyncratic mode of address is part of the comic’s appeal: understanding the language is one of the pleasures offered by the text and may encourage audience identification.

While 2000 AD’s peculiar British style and humor may exclude some international audiences, it is popular in the US, Australia and New Zealand – generally anywhere that English speakers can be found.

Today 2000 AD is less widely distributed than many other comics although it can be found in larger branches of supermarkets and WH Smiths. Back issues can be ordered online and they remain on sale at collector’s and fan’s specialist shops, instead of being taken off sale and returned to the distributor like most periodical magazines. 2000 AD will stay on sale even if it is an older issue because it is a collector’s item. 2000 AD’s cult status and relatively small circulation mean that traditional marketing methods are not necessarily the most efficient.

Conclusion

Since magazines became popular more than a hundred years ago they have been scapegoated as inferior elements of popular culture.

The content of comics like 2000 AD may have a detrimental effect on audiences.

The audiences are able to negotiate their own understandings and decipher their own meanings from media texts.

MAGAZINES by Naomi Hodkinson (summary) part 1.

This is a summary of a section “Magazines” from the textbook “Exploring Media”.

This section explores three magazine titles which together investigate the areas of genre, narrative and representation. It will also look at the relationships between them, and builds on those understanding in a text-led way.

Three magazine titles to be explored are “Total Film”, “Grazia” and “2000 AD”. You need to be familiar with the media terminology associated with magazines to:

· to investigate briefly the state of the magazine industry and each title’s position within it,

· to understand the ways in which magazines target and appeal to their audiences and

· the ways in which different audiences respond to different magazines.

Magazines come in a wide range of sub-genres which include:

· Lifestyle magazines;

· Comics;

· Online editions.

(SUB-GENRES – smaller classes of a larger genre.)

How do magazines differ from newspaper?

· Magazine coverage is often more detailed but with less timely information.

· A newspaper covers the day-to-day story; a magazine will explore and profile the issues and people involved.

· Magazines are weekly, fortnightly, or monthly while newspapers are daily and cover topics of general interest for a specific geographical area.

· Magazines are more permanent: we keep the for longer, pass them on, etc.

· Magazines content and audience are more specialized and focused.

· Magazine consumers appreciate information which is specifically aimed at the needs and interests.

You will need to familiarize yourself with the conventions of the magazine genre and to use the appropriate media terms.

On the cover may appear:

· The title;

· The tagline;

· Price;

· Date of publication;

· Main image with anchorage;

· Possible straplines;

· Sidebars;

· “Puff” trailing features of cover lines.

Most magazines will have a contents page and editor’s section and most carry advertisement.

Analyzing a magazine: the cover

A magazine’s cover is its ‘face’. You can generally tell at a glance whether a magazine is for you.

To understand how we make these judgments, we should consider a range of elements.

· The magazine’s title.

What connotations does it carry?

· The strapline or tagline.

These can be linked to brand identity/house style and to the title’s values; and so to the ideas about target audience.

· The fonts and colours used.

What do they suggest about the title’s brand identity and target audience?

· The main image: often a male or female gazing into camera.

How femininity or masculinity are presented?

· The anchorage and cover lines.

These will reveal a great deal about the title’s ideologies and target audience.

What kinds of story does this magazine cover?

· How else does this magazine cover seek to persuade the consumer to buy?

Analyzing a magazine: between the covers

· The contents pages.

Are they formal and traditionally laid out; image-led and colourful?

· The editor’s letter.

What assumptions does it make about the intended audience?

· Two-page spreads.

Primary unit of design, but how are they laid out?

Traditional grids work in a two or three column format and are formal looking and book-like, but a more edgy or modern title might use horizontal, modular lines as well as the traditional, vertical grid, sidebars, text wrapped around photos and images which bleed across the grid lines.

· The advertisements.

The advertisement they carry is also precisely targeted.

Look at the proportion of advertisements to content and the kinds of brand which appear.

What do they suggest about the target audience of the magazine you are analyzing.

Major magazine publishers include the following:

· IPC – American-owned and part of the biggest media conglomerate in the world, Time Warner, which also incorporates the internet provider AOL.

Titles in its stable include Now, Nuts, Sugar, Pick me up, InStyle, etc.

· EMAP – previously a major player in the industry, but sold its magazine business to Bauer in December 2007.

· Bauer – a German company whose titles include FHM, New Woman, Empire, Heat, Bella, etc.

· Conde Nast – in the UK, its titles include Vogue, Glamour, Tatler, GQ, etc.

· NatMags – owned by Hearst, some of its titles are Cosmopolitan, Prima, Esquire, Men’s Health, etc.

· BBC magazines – a good example of commercial intertextuality or synergy. They include the Radio Times, Gardeners World, Top Gear, etc.

(SYNERGY – means ‘working together’ and refers to the way different arms of industry support and benefit one another.)

Many popular commercial magazine titles are global and are published in different countries. This globalization of the magazine industry suggests that magazine producers make stereotypical assumptions about their audiences.

Magazine titles have a clearly defined and focused target audience. They target these audiences with a mode of address which ‘speaks their language’ and may contain preferred readings which their target audience is likely to agree with. This precisely defined readership enables publishers to ‘sell’ their audiences to advertisers who then buy space, which is how they make most of their money.

Competition remains fierce among the main publishers. Magazines need to keep up-to-date with new technologies: most have websites and at least some of their content is available on mobile phone downloads.

InDesign

This is my first attempt of InDesign program. I've tried to create a Christmas double spread page, by inserting and editing some pictures and creating an article. It wasn't very hard, however, I would need some more practice before I would go into creation of my own double spread page.

Textual analysis of the magazine MIXMAG

Mixmag is a British dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine", with an Audit Bureau of Circulations (UK) audited circulation of approximately 21,250 (01 Jan 2010 - 31 Dec 2010). Launched in 1982 in the United Kingdom, Mixmag covers dance events, and reviews music and club nights.
The publisher of MIXMAG is Development Hell Ltd.

ANALYSIS OF THE FRONT COVER:

The title of the magazine I’m looking at is a MIXMAG. It talks about clubs and music that’s played in there and DJ’s who create it, thefore it comes from the word “mixing” I presume, because music in the clubs is usually mixed.
The front cover of this magazine is very bright and colourful, and this issue has an illustration as the background picture on its front cover. Babycrow illustrated SKRILLEX(Sonny Moore). Sonny Moore is the 23-year-old US dubstep phenomenon who’s come from an emo background to become the biggest noise in the game.
The colour palette of the front cover is yellow, white and red, however the title of the magazine is done in white and therefore it perfectly stands out on the red background. Its strap line says that it is “THE WORLD’S BIGGEST DANCE MUSIC AND CLUBBING MAGAZINE”
Cover lines are created in two different styles and design, the biggest cover line is about “SKRILLEX and the U.S. DUBSTEP EXPLOSION!” its positioned in the middle of the page to attract attention. The rest of the cover lines have different fonts and a little variety of sizes. Cover lines have a black background to create a contrast with white and yellow. The front cover seems to be filled in because of the variety of colours and the amount of cover lines, there are quite many of them. Another attention-grabbing cover line “MASSIVE XMAS AND NEW YEAR’S EVE PARTY GUIDE”, its placed in a yellow circle and has a big font, this cover line aroused my curiosity and later on, I will be looking at it in order to analyse it as a double spread page for my textual analysis.
The price (£4.20) of the magazine is placed at the bottom of the front cover near the barcode, below it, it says the issue details (December 2011)
Its important to mention that a CD goes with this magazines and its stuck to the front cover so people can see it when they are looking at this issue in the shop. MIXMAG presents SASHA on this CD, and I believe it’s a good way of advertising new singers, albums or music type, etc.

ANALYSIS OF THE CONTENTS PAGE:

This page reflects the atmosphere of clubbing; it’s very dark as it has black background and it has a photo from one of the clubs in the centre of the page, which shows the atmosphere of a club life. There is also a page number on this picture and a little cover line “Don’t stay in : your club guide”.
At the top of the page there is the masthead of the magazine “mixmag” then is says the issue details “December 2011” and then with the bigger font it says “CONTENTS”. Different fonts are being used for each of the headline, however this font designs are typical for this magazine as they are seen very often.
There is only one column with all the contents on it. On the right side there are 24 cover lines which tell the audience what this issue is about and what each article is about, there are number of pages placed right next to the cover lines and its making it easier for the audience to find the article that they are looking for. It’s important to mention that there is another page with the contents, it has the same design as the first one, however the first one has a contents page for only one section VIP as its more interesting and important to show to the readers. On the second page there are few sections “features”, “fashion”, “tunes”, “don’t stay in”. This magazine doesn’t only talk about clubbing music, it also talks about different things that might be connected to it, like fashion or new places.
At the bottom of the page there is information about the free CD that goes with the magazine “SASHA”. It talks about the DJ and his career and also about his latest album. There are two small columns at the left bottom side which talks about him and his album, and on the right there are three columns with the list of all the songs from the CD that goes with the magazine.
At the very bottom of the page in the left corner it says the online version of this magazine www.mixmag.net and on the right it says the issue details and the page number.

ANALYSIS OF THE DOUBLE SPREAD PAGE:

This is the double spread page about all the clubs and parties, which will be held on the NYE. The title of the article is “THE BEST NYE EVER” which gives away what this article is going to be about from the beginning. This title has a big size and it stands out from the bright background and it attracts readers’ attention. Also its style has been used before on the front cover and on different titles. However, this is not the only thing which is attention-grabbing on this page, its background is a collage of photographs from clubs which was edited in the photoshop, its very bright and its color palette is red and yellow. The collage takes the most place on the double spread page.

There is a small yellow line with black font, which lists all the people who took part in creating this article.

There is a black bubble on the first page, which introduces the article and gives a brief summary of it. Another red bubble is on the second page and it represents a small cover line as it guides the reader to the page number 108 where there is an advanced listing of Christmas and NYE parties.

Columns are placed at the bottom and at the top of both pages to make more space for the collage. The columns are small, and each of them talks about one particular party. There are two headings of each column: the country where it is and then with the smaller font the name of the party and the city where its going to be held. At the bottom of each column there is a price of the event and the website of it.

Its important to mention that there is a continuation of this double spread as there is another page, however it talks about the rest of the world, cities like New York or Singapore.

Comparing music magazines

Here I've looked at four different magazines:

• UNCUT


• THE CLASH


• CLASSIC ROCK


• Q

In order to compare them, I've looked at their prices and Q turned out to be the cheapest one(£3.99). I've also looked at different sections of the magazines and most of them had two sections: features and regulars, however the magazine "THE CLASH" has only one section because this magazine talks only about one band - "the clash". It's important to notice that this magazine has been created by the makers of UNCUT. Most of the music magazines I've looked as have a lot of advertisement, however, most of ads are about music or something that is closely connected to it(e.g. speakers). Typical articles are usually about some artists, or some band. The editors tried to create good attention-grabbing headlines, for example :

"COLDPLAY: 'WE'RE THE BEST FUCKING BAND IN THE WORLD...' "

Action plan of the main task

5.12.11 - write action plan, compare magazines
12.12.11 - textual analysis(3 front covers, 2 contents, 2 DPS), audience research(poll,questionnaire,theory)

Christmas Holiday:
research+plan
2.1.12 - internet research (institutions, readership, figures)
9.1.12 - plan photoshoot, take photos
16.1.12 - layout design, masthead design

Making pages:
23.1.12
30.1.12
6.2.12 - make pages

Half-term evaluation:
20.7.12 - drafting
27.2.12 - audience feedback, evaluation

DEADLINE: 2.3.12.

preliminary task feedback

• I should be more careful with presentation, because some of the posts are oddly spaced.


• Show more evidence of drafting and more explanation of how I did things on the main task.


• Keep my production work on a high level.


• My written English could be improved.

I have now finished my preliminary and I'm starting my main task(creating the front page, contents and double spread of a new music magazine) on Monday :)

Evaluation of my media product

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
  
  The key ingredient of student magazine is of course the front cover page. It attracts the target audience. The picture used on the front cover must be attention-grabbing, interesting and good quality. Usually it’s a mid close up portrait picture of someone significant and who would be mentioned in the magazine later on (the headmaster, new member of staff, head of boys/girls boarding, etc).
  Title is another important part of creating a student magazine. It must suit the target audience and usually student magazines have a title which is somehow connected to the name of the school, some of my classmates tried to connect the title of their student magazine with the name of our school – St. Edmunds College. One of the magazines was called the “Edmundians”. I, however, decided to create a title that will not directly speak of the college or students, I used an abstract title “INSIDE” and I believe it arouses teenagers’ curiosity because by looking at my front cover and my title you cannot state that this is a student magazine. Some students have a stereotypical opinion about student magazines, which they are boring, colourless, and only teachers are interested what is inside of it. I decided to destroy this prejudice. My magazine was created strictly for students, it talks about their interests, it doesn’t talk only about school and school life, I looked outside the box in order to find what people of my age might be interested in.
  Therefore my front cover looks nothing like the front covers of most of the student magazines and I have decided to go against conventions, I wanted to try if that would make students read school magazines more often.
  
  

• • How does your media product represent particular social groups?
  
  My target audience are the people of my age, teenagers 15-18 years old. As this magazine would be published in our college I considered student’s background as well. People who go to our school are interested in culture and art, therefore I considered their interested and made my front cover and contents page very creative. I took a picture of a head of boy’s boarding, Ivan Wu because he is the head of boys society in boarding and he plays an important role in our school. Also the fact that he is a student will also attract the target audience because everyone knows him and people would be interested to read an article about him. I have used a colloquial language because it suits my target audience. I tried to create attention-grabbing cover-lines that would attract my audience and reflect their interests. I created a positive and creative presentation of teenagers, because students from our school like being extraordinary and different from others, however my presentation of a head of boy’s boarding was non-stereotypical because he doesn’t look formal.
  
  

• What kind of media institution might distribute your media product and why?
  My original plan was to create a magazine that would be distributed in our college, however, after creating it, I realised it could also be transformed into a general teenage magazine, because my magazine doesn’t only talk about our school, it talks about different things e.g. music, art, holidays, health, etc. My magazine is likely to be distributed because it ‘looks outside the box’, it develops the readers as it talks about things that some people usually wont be interested in, however, after they read the magazine they are able to learn something new for themselves. The magazine ‘INSIDE’ could be distributed in our college because I think it suits the target audience. It could be distributed within the original college magazine ‘COLLEGE LIFE’ because this magazine speaks strictly about college and its news. My magazine is very different to most of the school magazines I’ve recently looked at and I believe, that my magazine may bring something new into media. It would provide the ability for students to get a good interesting, ‘different’ magazine in school and read it at break times and discuss it with their friends.

• Who would be the audience for your media product?
  

My target audience are people at the age of 15-18, students of St. Edmund’s College. Most people who go to my school are brought up in high middle class, therefore their interests must be considered, our students like shopping, exhibitions, concerts, in other words – people like to go out and experience new things in life. I have undertook a questionnaire to find out what people are interested inand later on, after analysing the data, I’ve included topic people were most interested in.

How did you attract/address your audience?
I created an eye-catching front cover, with the head of boy’s boarding on it, I included interesting and attention-grabbing cover lines which should attract the audience. I also put the price of the magazine on the right top corner of the front cover and made it big size so people can see the price, and it is low therefore it should help me to attract more buyers of my magazine.
My front cover is very dark, however there is a high contrast of black and white,I believe it looks very stylish and therefore people would like to stop and have a look at it, it looks very different from ‘COLLEGE LIFE’.

What have you learnt about technologies from the process of constructing this product?
I have used different programs to create my final front cover and my contents page. First of all, I organised a photoshoot with the model(Ivan Wu) and I used my own camera, canon 550d. I did not use photoshop to edit the picture that was used for the front cover, I set my camera on black&white mode. I used scanner in order to scan the front covers of all the different school magazines I have looked at, because I wanted to use it as an example. Later on, I used the website dafont.com to create different designs of the title and then I used photoshop to put the picture and the title together, I then created cover lines in photoshop as well. To create my contents page I’ve used the publisher, its very easy to use. I then inserted all the pictures I needed for my collage and was able to move them around. I then had to create text boxes to put the cover lines in it. I also coloured the actual page in black and created a grey frame.
It didn’t cause me any troubles to use photoshop and publisher because I have used it before in my life.
I have used blogger.com already therefore it was not hard for me to set up my media blog there, I tried to create a good design and a layout so it would look attractive and be well-structured.